Updated: Feb 15
Here at Select Podcast Guests we like sharing insight from our fellow podcasters. We understand it entails a lot of prep time, endurance, responsibility, expectations and passion to host a successful podcast. Although there are the specific steps every podcaster must take to host a successful show, each podcaster has that one or two tips they have used to help make their show shine.
We asked 12 business and entrepreneurial podcasters to share some of their tips. Here is what they had to say.
#1 - Consistency Is Key
Consistency— I cannot stress this point enough. If your podcast comes out once a week on Wednesday at 9am then put it out once a week at 9am. An audience loves consistency. Also, if your shows are always 45 minutes to an hour — they should always be approximately 45 mins to an hour. A lot of Podcasters I see put a show out a week then have a 3-week gap, then put out two shows. You will never build a loyal consistent following that way and it is impossible to grow an audience like that. Further, I see Photo Credit: David Podcasters who have a 29 min show one week then a four-hour Yontef show the next week. That makes no sense. Whether you release 1, 2 or if you are insane like me to do 4 shows a week, consistency is key. Also, if your subject matter is Real Housewives and Reality TV, stick to it. The more specialized the show, the easier it is to build a loyal audience that will grow. My ONE resource is promote always, in all ways. I am often accused of self promotion. I say, so what. Social Media is your friend. It’s all about promoting the podcast. Promoting is a 24 hour a day, 7 day a week, 365 day a year job. Every post, every person I meet, it's all about promoting the podcast. And it works, downloads have quadrupled in the last few months, socials have grown, and the show has gone from 2 days a week to a 5 day a week show."
Thanks to David Yontef, Behind The Velvet Rope!
#2 - Make Sure You Create A Podcast That You’ll Love Being A Part Of
You need to have fun doing a podcast! If you are doing it for any other reason than the fact that you want to and because you love it, then you aren’t doing it for the right reasons and you won’t do the best job you can do. The best thing about podcasting is the fact that anybody can create one, which means there are a ton on the market right now. People are going to gravitate to the ones that exude passion and are released by people who absolutely love doing it. Another important part of creating a podcast is Photo Credit: Chris having great guests. For many podcasts – like mine– it’s what the Van Vliet show is all about. So do what you need to do to find interesting, entertaining guests, and don’t be afraid to reach out to people you might not expect to get for your show. After a while, you’ll perfect an outreach strategy that helps you secure good guests on a consistent basis, which will take your show to the next level. My most valuable resource has been The School of Greatness with Lewis Howes. This podcast and the work Lewis has done has been invaluable to me as a podcaster!
Thanks to Chris Van Vliet!
#3 - Enhance Your Digital Marketing Efforts
To enhance digital marketing efforts, podcasts establish the hosts as "the expert" and give credibility that other digital mediums do not afford. We also employ the use of a Facebook group to keep track of and connect guests with each other. There's nothing a group of empowered women can't do! The group can also lead to new introductions for guests. For hosting podcasts we have used Blubry in the past and recently switched over to Buzzsprout, which is less expensive and extremely user friendly. Our website is built Photo Credit: Julie on Wordpress and we use GarageBand as our editing software.
Weldon & Stacey Pierce
Thanks to Julie Weldon & Stacey Pierce, Oceans + Mountains = Earth Gear!
#4 - Plan It Out
"One tip for a successful podcast is to plan it out. Don’t script it but create an outline to follow. Script in a brief introduction for the guest that gets the guest talking within a couple of minutes. Include in the script bullet points to discuss in the podcast, to keep the podcast moving along and to ensure the guest’s main points get covered. Keep the discussion conversational but tie that in with the discipline of bullet points to add structure and Photo Credit: Richard focus. Capt'n Henderson
Thanks to Richard "Capt'n" Henderson, Home Business Podcast!
#5 - Speaking Gigs Grow Your Audience
Speaking at conferences is one of my favorite ways to grow my podcast audience. It offers a unique opportunity to showcase your expertise, network with other content creators and brands, and get your show in front of an entirely new audience. While some attendees may follow you on social media, others may subscribe to your show, or join your newsletter. After delivering value on stage, you may be pleasantly surprised to see that a brand reaches out to you for a paid partnership, or an attendee may want to have Photo Credit: Danielle you as a guest on their show - all things that have happened to me Desir as a result of speaking at conferences such as Podfest, Podcast Movement, She Podcasts, and more.
Thanks to Danielle Desir, The Thought Card!
#6 - Transcripts Elevate Your Reach
You want the world to know how cool you are. Your podcast will broadcast to iTunes. But having a print version of the interview – or summarizing the interview into a column or post – brings fantastic SEO value and has the potential of going viral all over the Internet because it’s easier to share. That’s what transcripts do… they improve SEO and improve the chances of you and your show spreading. Some people don’t like listening to things. They prefer to read instead. Transcriptions can come in handy for them.
Photo Credit: Naresh Transcriptions are also GREAT for content generation. You can pick Vissa specific segments from your podcasts and post their transcriptions on your website’s blog. You can also turn good portions of a podcast into a blog.
Thanks to Naresh Vissa!
#7 - Start Small & Market Aggressively
We’ve learned a good deal as we’ve built out additional podcast strategies for ourselves and our clients. Start small. The basic equipment is very low cost (existing laptop and Internet connection) to modest cost (digital microphone and editing software). As you gain comfort and an audience, increase your investment by upgrading your mic, mixer and editing software, as well as consider a dedicated studio space. Market aggressively. In terms of promoting the podcast (outside of your own marketing channels and network) the techniques are similar to promoting Photo Credit: Kent YouTube video content: Optimize podcasts to rank in related Lewis searches and syndicate across podcast channels like iTunes, Stitcher and SoundCloud. Buy targeted advertising on podcast networks, Google, and social platforms.
Thanks to Kent Lewis, Podcast For Closers!
#8 - Start A Podcast & Nurture It
When I started my first podcast, we knew that we wanted to reach a lot of people, so we started a community and really nurtured it. Because we did that, we grew a podcast with devoted listeners that kept coming back week after week. My biggest tip I tell new podcasters all the time is that you need to be where your people are. Connect outside the podcast, whether that's in social media, a community or group. Determine where your listeners like to hangout and provide added value there. It's also a great way to get to know your audience and what type of content they want to Photo Credit: Caroline hear. The more you connect with them, the more they want to Hull listen your podcast!
Thanks to Caroline Hull, Wild Home Podcasting!
#9 - Content Is King
Listeners are more likely to share my content on social media when my content is *exceptional*; they are more likely to leave Apple Podcasts reviews and tell their friends and family about the show, too. Podcasting can be quite time-consuming, and it can be tempting to spend less time developing more content and more time recording/editing/promoting. Instead, I suggest spending more time developing content that goes deeper into Photo Credit: Stuart your subject matter than any other podcast in your niche. Aiming Beeby to spend at least 50 percent of your podcasting time on the content will solidify your show's reputation and ensure your listeners keep coming back. The one podcasting resource I can't live without is auphonic.com. Once a show is fully edited, I run the mp3 file through Auphonic's software to clean up volume levels and fix any other blatant audio problems.
Thanks to Stephanie Seferian, Mama Minimalist!
#10 - Writing An Article On The Podcast Gains SEO Traffic
One of the things I do is after a podcast is recorded, we write up the podcast in a 1500+ word article using the conversation from the podcast. We then embed the podcast in the article so people can listen on our website. How this is different is that we optimize the article so that it gets picked up by search engines. It allows us to get more unique content on our website which google likes. Many podcasters either just post the podcast to podcasting aps, Photo Credit: Stephen use transcripts on their website, or just post a short paragraph Halasnik about the podcast on their website. By writing a whole article on the podcast we gain a lot of SEO traffic.
Thanks to Stephen Halasnik, Financing Solutions!
#11 - Aligning With Brands Equals Revenue Opportunities
My best tip for those who are trying to make money through podcasts is to be able to find a podcast partner. If your podcast happens to fall in line with a brand’s message, you have a better chance of becoming its partner. It’s quite simple, the more brands that align with your content, the higher ad spend you will be able to secure. Some creators also work on a subscription-based model. This is one of the primary sources of generating revenue Photo Credit: Eduard for podcasts – but when it comes to making a good amount of Klein money, you will need brands to collaborate with. In order to grow my own podcast, I used Video marketing on Social Media. Firstly, you can share your podcast recordings on Facebook Live. This way you can greatly utilize the FOMO effect and compel audiences to engage with your Live videos, giving excellent and timely exposure to your podcasts.
Thanks to Eduard Klein!
#12 - Do Your Research & Play Games
As the host of a podcast, it's very important to control the interview. The host is the pilot steering the conversation in the right direction. For example, if your guest goes off on a tangent, it's your responsibility to real them in and get the conversation back on track. Spend about an hour researching each guest so you can get yourself familiar with responses they may have to questions to prevent long winded responses. Remember to have fun with it and do something different that makes you stand out Photo Credit: Lenore from other hosts. Don't be afraid to play games with your guests; Luca Trivia, This or That, etc. It's a fun way for them to feel more comfortable and it could result in a topic or story that the guest has not shared before.
Thanks to Lenore Luca, Brand Ambassador Select Podcast!
Felicia Luca: Is the Creator and Managing Director of Band Ambassador Select and Select Podcast Guests. She is responsible for setting the vision, driving the growth and managing both divisions.